Gumball 3000 - 2008 Tour Brochure, "10th Anniversary"
3000 Miles - Supermodels, Race Circuits, Martial Arts, Superstars, 120 Cars, PartiesThe most rock'n'roll rally ever
Gumball 3000 invites you to a once in a lifetime experience, 'The 10th Anniversary' rally (9-16 August 2008): USA - San Francisco - Los Angeles- San Diego - Las Vegas - North Korea - China - Shanghai - Zhengzhou - Beijing. Buy the ticket take the ride!
Introduction
Since 1999 Gumball 3000 has succesfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand. With a pioneering spirit and a attraction that transcends social barriers, Gumball 3000 is driven by the desire to explore, embrace and unify cultures trough creativity and innovation.
Profile
Headed by Maximillion Cooper and Julie Brangstrup, the Gumball 3000 Group now operates 6 companies with offices in Europe and the United States. The brand has grown organically from its origin as a car rally into a sucessful global 'lifestyle entertainment group'. In 2007 Forbes valued the Gumball 3000 brand at over $300 million.
Lifestyle
Gumball 3000 has come to represent a lifestyle synonymous with adventure, creativity and living life to the max. In 2006 'Gumball 3000 Apparel' was launched; inspired and influenced by street culture, automobiles, art and music.
Designed with this in mind, the label has succesfully collaborated with some of the world's most influential artists, designers and brands to represent the Gumball lifestyle.
World Tour
Since the end of the last Century 'Gumball 3000' has redefined grand touring for the modern era, combining the world's love and obsession for automobiles, travel and celebrity culture to create a new form of entertainment.
The event brings together the most influential, powerfull and famous people, driving the most amazing cars in an adventure that unites people and cultures, and promotes friendship in the process.
Rally Route
The Gumball 3000 Rally 2008 event is by far the most ambitious and adventurous route ever embarked upon incorporating 8 key global cities in establishing undiscovered and emerging markets of the world. Setting off from San Francisco and culminating 8 days later in Beijing as part of the Olympic celebrations!
Adventure
Driving 3000 Miles over an intense eight days, incorporating the cultural diversities of East and West civilizations, flying all cars and participants between continents, witnessing the Mass Games in North Korea, the Olympic Games in Beijing fuelled only by adrenaline, amusement and amity, the 2008 route will undoubtedly be a real once in a lifetime adventure!
Spirit of the Gumball
Gumball 3000 embodies a freedom of spirit, romance, adventure and camaraderie across cultures and nationalities that rarely exists in today's society.
For those lucky enough to participate the event is an opportunity to escape the daily routine and have fun exploring the world. For fans, Gumball has achieved an aspirational status second to none, capturing a spirit unlike anything else!
Timeline
01/1999 - Gumball 3000 Limited is incorporated04/1999 - Launch pary at the Blubird Club attended by Kate Moss, Guy Ritchie & Monica Lewinsky
04/1999 - Italian Fashion label 'Diesel' become the official title sponsor of the rally
05/1999 - Jason Priestley, Bily Zane and Dannii Minogue enter the first rally
01/2000 - Gumball 3000 Top Trumps are launched
05/2000 - Gumball flies 84 cars to party at the Guggenheim Museum in Bilbao
10/2000 - Red Bull become official energy drinks sponsor of the rally
04/2001 - F1 World Champion Damon Hill, BBC's Ruby Wax & Jackass Johnny Knoxville participate to St. Petersburg
05/2001 - www.gumball3000.com tops the Yahoo Buzz charts
07/2001 - MTV's Jackass Gumball Special achieves record viewing figures
08/2001 - Gumball appears on the cover of GQ magazine
05/2002 - Gumball closes New York's Fifth Avenue for the rally start
05/2002 - Hugh Hefner hosts the finish party at the Playboy Mansion
08/2002 - Gumball appears on the cover of Esquire magazine
01/2003 - Gumball 3000 Films Limited is launched
04/2003 - The rally from San Francisco to Miami is televised on Fox Sports
10/2003 - Gumball Birdhouse 'Bucky Lasek' skateboard deck is released
10/2003 - Gumball 3000 'The Movie' Premiere's in London's Leicester Square
01/2004 - 'The Movie' Premiere's at the Mann's Chinesse Theatre in Hollywood
04/2004 - Technomarine release a diamond 'Limited Edition' Gumball sports wear
05/2004 - The King of Morocco hosts the Gumball in his country
01/2005 - Co-Pilot become official satellite navigation partner of the rally
05/2005 - DC Shoes release a 'Limited Editition' Gumball shoe
05/2005 - Jamiroquai perform live at a Gumball concert
05/2005 - Daryl Hannah does the rally using only 100% bio-diesel
06/2005 - Gumball is featured on the cover of Vanity Fair magazine
01/2006 - Gumball 3000 Apparel Limited Edition is launched
04/2006 - T-Mobile sponsor the rally
05/2006 - Tony Hawk, Bam Margera, Travis Barker take part from London to LA
05/2006 - Snoop Dogg performs at the Gumball concert in Las Vegas
05/2006 - Gumball closes Rodeo Drive in Beverly Hills for the finish of the rally
10/2006 - '3000 Miles' Premieres in London with a 'live' Orchestral score
05/2007 - Adidas Originals launch 'Limited Edition' Gumball 3000 driving shoes
05/2007 - Gumball attracts over 1 million people to watch the start of the rally in London
05/2007 - The Prime Minister of Albania & the UNDP hosts the Gumball in Tirana
05/2007 - Oscar winning director Mike Figgis directs Gumball's latest feature film
06/2007 - Gumball 3000 Films shoot Xzibit's latest music video
08/2007 - Gumball is invited to finish the rally in Beijing during 2008 Olympics
08/2008 - 'The 10th Aniversary' Rally from San Francisco to Beijing
Events
After several successful years organising and hosting the annual car rally and its associated parties: in 2006 Gumball 3000 Events expanded into organising music concerts, product launches, films premieres and exhibitions for both private clients and corporations. In 2008, as well as expanding its corporate portfolio and hosting the '10th Anniversary' Rally from San Francisco To Beijing.
Gumball 3000 Events is also launching an international 'Street Wars' Soccer tournament.
Films
Early commissions from networks including the hugely successful MTV 'Jackass' Gumball Special, and the aclaimed BBC 'Ruby Wax Does the Gumball' documentary, led to Gumball establishing a Film Production company in 2002.
The following year Gumball 3000 'The Movie' was released by Universal Pictures to Hollywood, and commissions followed to direct and produce commercials, music videos and cutting edge documentaries. Recent productions have included a series for Channel 4 hosted by Danny Dyer; Maximillions's directorial debut, '3000 Miles' and most notably, producing Oscar winning Mike Figgis (Leaving Las Vegas) latest art house feature.
Future
Gumball 3000 will continue to expand as a global lifestyle brand of the future, uniting cultures and developing industries along the way, whilst maintaining its core values and reputation for being innovative, adventurous, creative, and cutting edge - with a little notoriety thrown in for good measure!